Reliance Consumer Products Ltd (RCPL) has acquired global rights to a portfolio of international personal care brands, including Brylcreem, Toni & Guy, Badedas, and Matey.
WHO: Matey is a UK-based specialist brand focused on the children’s personal care category.
Brylcreem is a British brand of men's hair styling products that holds a significant market share in India and globally.
Toni & Guy is a haircare and styling brand that began as a salon that also offers an assortment of personal care products.
Badedas is a German brand known for its personal care products, offering a range of items infused with natural plant extracts.
RCPL is one of the fastest-growing FMCG companies in India. RCPL was demerged from Reliance Retail and made a direct subsidiary of RIL on December 1, 2025. The company’s portfolio includes affordable personal care brands Velvette, Glimmer, and Get Real.
WHY: RCPL is ramping up its push into beauty and grooming.
IN THEIR OWN WORDS: "RCPL acquired international Beauty brands spanning key grooming and bathing segments. We have acquired global rights to these heritage brands (with a few territories excluded) and aim to expand their presence in international markets while growing them in India," the company said in an investor's presentation by Reliance Industries.
DETAILS:
- RCPL has acquired global rights to a portfolio of international personal care brands, including Brylcreem, Toni & Guy, Badedas, and Matey. The financial terms were not disclosed.
- RCPL acquired the Indian personal care brand Velvette in October 2025.
